Nike Basketball: Zoom Kobe VII “Adaptation” Commercial

Carte Blanche X Zoom Kobe VII “Adaptation” Commercial

The Nike Kobe VII System Supreme is a performance system allowing players to customize the shoe, switching ankle support and midfoot cushioning based on their style of play, whether that’s one that relies on speed or power. The latest advertisement from Nike Basketball dubbed “Adaptation,” finds the Black Mamba showcasing that something as subtle as switching different inserts in the Zoom Kobe VII can dramatically effect the type of floor game you want to achieve. It befittingly ends with the phrase, “different animal, same beast.” That logic and ferocity is what is at the core of the latest offering from Kobe Bryant and Nke.




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